Listening to monitor which TV shows and movies you are watching and then compiling that data to send back to their offices. If you were to download one of these games, after clicking "accept" when the app prompts for access to your microphone, your phone is all ears. How the company gains access to your phone is through embedding its software into games you download. Instead, the program is apparently installed into mobile game apps that allow them to listen to what is playing on your television. How they grab that data, though, isn't primarily by tracking what TV shows you watch on your phone. Meaning they are looking to grab as much data as they can when it comes to finding out who is consuming what. The software reportedly comes from Alphonso, a start-up company that collects TV data for advertisers. Turns out the program is not only legal but the amount of grey area surrounding the concept means we really don't know when our phones are or aren't listening. ![]() So how is this happening and how is it legal? While Facebook commented on the couple's experiment claiming they would never use client data in that way, the New York Times investigated a program that could possibly be partly responsible for the phenomenon. Turns out, a few days later, they started getting cat food advertisements. A couple this past summer did an impromptu study and decided to talk about cat food by their phone (even though they don't have a cat and would never need cat food) to see if their phone was listening to them.
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